1. How affiliate relationships work
Some third-party businesses may pay Diablo Aquila Ltd a commission when a user follows a qualifying link from The Thoroughbred and then completes an eligible purchase, booking or other agreed action.
The exact attribution rules are set by the relevant partner or affiliate programme. A commercial relationship does not mean that every link to that business is paid, and useful official links may still be shown where no commission is available.
2. How commercial links are labelled
Where a link, placement or recommendation is commercial, The Thoroughbred aims to make that relationship clear at the point where it matters rather than hiding it in this disclosure alone.
Depending on the context, that can include labels such as affiliate link, sponsored, partner or other plain-language wording that makes the commercial relationship understandable.
Sponsored content must not be presented as independent editorial analysis.
3. Useful before commission
Commercial value should sit inside a genuinely useful Race Day journey. The meeting, racecourse and user need come first; commission does not decide whether a product or service belongs in the experience.
A non-paying official source may therefore be shown instead of a commercial option when it is the safer, clearer or more useful route for the user.
This principle applies across tickets, hospitality, travel, accommodation, experiences, ownership, retail and other relevant Race Day services.
4. Referral and attribution data
When you follow a disclosed affiliate or partner link, the destination business and any relevant affiliate network may receive normal technical and referral information needed to open the destination and attribute a qualifying transaction.
Their own privacy and cookie terms then apply. The Thoroughbred does not sell identifiable user information to advertisers or commercial partners.
For wider information about personal-data handling, see the Privacy Notice and Cookie Policy.
5. Racing analysis stays independent
A partner cannot purchase a higher rating, favourable runner assessment, preferred selection, ranking or racing conclusion.
Racing analysis should remain based on the available evidence, the quality of that evidence and the uncertainty inherent in the race. Commercial placement is not analytical evidence.
6. Racing and gambling-related relationships
The Thoroughbred is not a bookmaker, does not accept bets and does not sell staking advice.
Any future commercial relationship with a regulated gambling operator would require separate legal, regulatory, age-treatment, responsible-gambling and app-store-policy review before publication or integration.
A gambling-related commercial relationship, if one were ever introduced, would not be allowed to purchase favourable racing analysis.
7. Commercial questions
Businesses interested in a relevant partnership can read our Partner Opportunities page or contact partners@thethoroughbred.co.uk.
If you believe a commercial relationship has not been disclosed clearly enough, you can also contact us through the main Contact page.